Managing rural destinations in an evolving society: An empirical research

Titolo Rivista CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES
Autori/Curatori Silvia Baiocco, Luna Leoni, Paola Maria Anna Paniccia
Anno di pubblicazione 2023 Fascicolo 2023/1
Lingua Inglese Numero pagine 18 P. 85-102 Dimensione file 0 KB
DOI 10.3280/cgrds1-2023oa15786
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Due to the current complex socio-economic and ecological challenges, there is an urgent need in tourism literature and practice to rethink destination management models. Thus, this paper draws on the conceptualisation of the tourism destination as an ecosystem and develops a co-evolutionary destination management model that allows grasping the relationships and temporal dynamics between destination key actors. The study investigates the Castelli Romani rural destination comprised of 16 geographically proximate municipalities near Rome. Then, the proposed model is applied to this destination by mainly looking at the dynamic interplay between its key actors and underlying ecosystem evolution towards (un)sustainability. Results show the crucial role of sustainable entrepreneurship in this dynamic and the importance for destination management organisations (DMO) to involve sustainable and innovative entrepreneurs, reinforcing the entrepreneurial vision of destination development. From that, both theoretical and practical implications are derived.

A causa delle attuali complesse sfide socio-economiche ed ecologiche, vi è un urgente bisogno nella letteratura e nella pratica del turismo di ripensare i modelli di gestione delle destinazioni. Pertanto, questo articolo - attingendo dalla concettualizzazione della destinazione turistica come ecosistema - sviluppa un modello co-evolutivo di gestione della destinazione che consente di cogliere le relazioni e le dinamiche temporali tra gli attori chiave della stessa. In particolare, lo studio esamina la destinazione rurale dei Castelli Romani, vicino Roma, composta da 16 comuni. Il modello co-evolutivo proposto viene applicato a questa destinazione osservando l'interazione dinamica tra i suoi attori chiave e l'evoluzione dell'ecosistema verso la (in)sostenibilità. I risultati mostrano il ruolo cruciale dell'imprenditorialità sostenibile e l'importanza per le Destination Management Organization (DMO) di saper coinvolgere gli imprenditori sostenibili e innovativi, al fine di rafforzare la visione imprenditoriale della destinazione. Da tutto ciò emergono rilevanti implicazioni teoriche e pratiche.

Parole chiave:; imprenditorialità; destinazione turistica; co-evoluzione; management; ecosistema; caso studio

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Silvia Baiocco, Luna Leoni, Paola Maria Anna Paniccia, Managing rural destinations in an evolving society: An empirical research in "CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES" 1/2023, pp 85-102, DOI: 10.3280/cgrds1-2023oa15786