A model for managing the reputational risk. From the identification to the mitigation

Author/s Rita Lamboglia, Giuseppe D'Onza
Publishing Year 2014 Issue 2013/3
Language Italian Pages 28 P. 7-34 File size 700 KB
DOI 10.3280/MACO2013-003002
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The scope of this article is the analysis of the reputation risk management process with the aim to define a conceptual model that could be applied to identify, assess and mitigate this type of risk. This model is based on the analysis of the extant literature on risk management and on corporate reputation. This analysis reveals that the measurement of the reputational risk is a controversial aspect and there are different approaches that could be used to carry out this activity. Furthermore the value of the corporate reputation may be influenced by many variables and a wide range of actions could be implemented to reduce the probability and/or the impact. However the analysis of the existing models for reputation risk management reveals noticeable differences regarding the variables and the methodology that could be used. Based on these findings, our conceptual model proposes a qualitative methodology to assess a set of reputational risk drivers. Moreover the model highlights the importance of the internal control systems and the crisis communication management for risk mitigation. Future steps include the formal validation of this model through an empirical investigation that will be carried out on a selected number of Italian companies.

Keywords: Reputation, risk management, reputational risk, reputation risk management

  1. Balmer J.M.T. (2001), Corporate identity, corporate branding and corporate marketing: seeing through the Fog, European Journal of Marketing, 35, 3/4. DOI: 10.1108/03090560110694763
  2. Barnett M., Jermier J., Lafferty B. (2006), Corporate reputation: the definitional landscape, Corporate Reputational Review, 9, 1, pp. 26- 38. DOI: 10.1057/palgrave.crr.1550012
  3. Bebbigton J., Larrinaga C., Moneva J.M. (2008), Corporate Social reporting and reputation risk management, Accounting, auditing and accountability journal, 12, 3, pp. 337- 361. DOI: 10.1108/09513570810863932
  4. Beretta S. (2004), Valutazione dei rischi e sistemi di controllo interno, Milano, Egea.
  5. Bertini U. (1969), Introduzione allo studio dei rischi nell’economia aziendale, Pisa, Cursi editore.
  6. Brown B., Perry S. (1994), Removing the Financial Performance Halo From Fortune’s “Most Admired” Companies, Academy of management Journal, 37, 5, pp. 1347-1359. DOI: 10.2307/256676
  7. Coda V. (1988), L’orientamento strategico dell’impresa, Torino, Utet.
  8. Coda V. (1991), Comunicazione e immagine nella strategia dell’impresa, Torino, Giappichelli.
  9. Coombs (2007a), Crisis management and communication. Institute for Public Relations, http://www.instituteforpr.org/topics/crisis-management-and-communications/.
  10. Coombs W.T. (2007b), Protecting organization reputations during a crisis: The development and application of situational crisis communication theory, Corporate reputation Review, 10, 3, pp. 163-176. DOI: 10.1057/palgrave.crr.1550049
  11. Culasso F. (2012), La gestione dei processi e del rischio. Un’analisi diacronica e prospettive evolutive, Torino, Giappichelli.
  12. Cutler A., Zollinger P. (2001), Stealthrisk evade corporate radar, SustainAbility radar, October, vol. 10.
  13. D’Onza G. (2008), Il sistema di controllo interno nella prospettiva del risk management, Milano, Giuffrè.
  14. Dalla Saga F., Ferri L., Molteni M., Pedrini M. (2007), La gestione del rischio reputazionale, in Rebora G. (2007), La crisi dei controlli. Imprese e istituzioni a confronto, Milano, Pearson Education.
  15. Davies G., Chun R., Silva R.V.D., Roper S. (2001), The personification metaphor as a measurement approach for corporate reputation, Corporate Reputation Review, 4, 2, pp. 113-127. DOI: 10.1057/palgrave.crr.1540137
  16. Dezzani F. (1971), Rischi e politiche d’impresa. Contenuto e relazioni, Milano, Giuffrè.
  17. Di Toro P. (1993), L’etica nella gestione dell’impresa. Studio sulla dimensione culturale dell’azienda e sulla «qualità» del suo «modo di essere», Padova, Cedam.
  18. Dowling G. (2006), Reputation risk: it is the board’s ultimate responsibility, Journal of business strategy, 27, 2, pp. 59-68. DOI: 10.1108/02756660610650055
  19. Eccles R.G., Newquist S.C., Schatz R. (2007), Reputation and its risks, Harvard Business review, February, pp. 104-114.
  20. Falkenheimer J., Heide M. (2006), Multicultural crisis communication: towards a social constructionist perspective, Journal of contingencies and crisis management, 14, 4, pp. 180-189. DOI: 10.1111/j.1468-5973.2006.00494.x
  21. Fombrun C.J. (1996), Reputation realizing value from the corporate image, Boston, Harvard Business School Press.
  22. Fombrun C.J., Rindova V. (1996), Who’s tops and who decides? The social construction of corporate reputations, Working paper, New York, New York University Stern School of Business.
  23. Fombrun C.J., Van Riel C. (1997), The reputational landscape, Corporate Reputation Review, 1, 1-2, pp. 5-13.
  24. Fryxell G.E., Wang J. (1994), The fortune corporate reputation index: reputation for what?, Journal of management, 20, 1, pp. 1-14. DOI: 10.1177/014920639402000101
  25. Gabbi G. (2004), Definizione, misurazione e gestione del rischio reputazionale degli intermediari bancari, Banca, Impresa e Società, 1, aprile, pp. 51-80.
  26. Giannessi E. (1979), Appunti di Economia aziendale con particolare riferimento alle aziende agricole, Pisa, Pacini editore.
  27. Gray E.R., Balmer J.M.T. (1998), Managing Corporate Image and Corporate Reputation, Long Range Planning, 31, 5, October, pp. 695-702. DOI: 10.1016/S0024-6301(98)00074-0
  28. Invernizzi E. (2004), Relazioni pubbliche e comunicazione aziendale, Sviluppo & Organizzazione, luglio/agosto.
  29. Ittner C.D. (2008), Does measuring intangibles for management purposes improve performance? A review of evidence, Accounting and Business Research, 38, 3, pp. 205-238.
  30. Lamboglia R. (2012), La component immateriale e organizzativa del sistema di controllo aziendale. Una proposta di analisi e misurazione delle condizioni di efficacia, Milano, Giuffrè.
  31. Lange D., Lee P.M., Dai Y. (2011), Organizational Reputation: A Review, Journal of Management, January, 37, 1, pp. 153-184.
  32. Martineau P. (1958), Sharper focus for the corporate image, Harvard Business Review, 36, November/December, pp. 49-58.
  33. Miller P., Kurunmaki L., O’Leary T. (2008), Accounting, hybrids and the management of risk, Accounting, Organizations and Society, 33, pp. 942-967. DOI: 10.1016/j.aos.2007.02.005
  34. Musten M., Datta D.K., Kemmerer B. (2010), Corporate reputation: do board characteristics matter?, British Journal of Management, 21, pp. 498-510.
  35. Petty R., Guthrie J. (2000), Intellectual capital literature review: measurement, reporting and management, Journal of intellectual capital, 1, 2, pp. 155-176. DOI: 10.1108/14691930010348731
  36. Ponzi L.J., Fombrun C.J., Gardberg N.A. (2011), RepTrakTM: conceptualizing and validating a short-form measure of corporate reputation, Corporate Reputation review, 14, 1, pp. 15-35. DOI: 10.1057/crr.2011.5
  37. Power M., Scheytt T., Soin K., Sahlin K. (2009), Reputational Risk as a Logic of Organizing in Late Modernity, Organization Studies, 30, pp. 301-324. DOI: 10.1177/0170840608101482
  38. PriceWaterhouseCoopers (2004), Il sistema di controllo interno. Un modello integrato di riferimento per la gestione dei rischi aziendali, Milano, Il Sole 24 Ore.
  39. PriceWaterhouseCoopers (2006), La gestione del rischio aziendale. ERM- Enterprise Risk Management: modello di riferimento e alcune tecniche applicative, Milano, Il Sole 24 Ore.
  40. Rayner J. (2003), Managing Reputational Risk: Curbing Threats, Leveraging Opportunities, Wiley.
  41. Roberts P.W., Dowling G.R. (2002), Corporate reputation and sustained superior financial performance, Strategic Management Journal, 23, 12, pp. 1077-1093, December. DOI: 10.1002/smj.274
  42. Schein E.H. (1990), Cultura d’azienda e leadership. Una prospettiva dinamica, Milano, Guerini Associati.
  43. Sellnow T.L. (1993), Scientific argument in organizational crisis communication: the case of Exxon, Argumentation and Advocacy, 30, pp. 28-42.
  44. Soana M.G. (2011), The relationship between corporate social performance and corporate financial performance in the banking sector, Journal of Business Ethics, 104, 1, pp 133-148. DOI: 10.1007/s10551-011-0894-x
  45. Soprano A., Crielaard B., Piacenza F., Ruspantini D. (2009), Measuring and managing operational risk. A practitioners approach, Wiley Finance, Hardcover.
  46. Tonello M. (2007), Reputation risk. A corporate governance perspective, Research Report, The Conference Board Governance Center, U.S.A.
  47. Ulmer R.R. (2001), Management through established stakeholder relationship. Malden Mills as a Case Study, Management Communication Quarterly, 14, 4, May, pp. 590-615. DOI: 10.1177/0893318901144003
  48. Unsworth E. (2001), Reputation Risk top list, Business Insurance, 35, 2.
  49. Walker K. (2010), A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory, Corporate Reputation Review, 12, pp. 357-387. DOI: 10.1057/crr.2009.26
  50. Wartick L.S. (1992), The relationship between intense media exposure and change in corporate reputation, Business & Society, 31, pp. 33-49. DOI: 10.1177/000765039203100104
  51. Wartick L.S. (2002), Measuring corporate reputation, definition and data, Business & Society, 41, 4, pp. 371-392. DOI: 10.1177/0007650302238774

  • Research perspectives on corporate reputation and company's performance measurement. An interpretive framework Adriana Bruno, Rosa Lombardi, Giada Mainolfi, Andrea Moretta Tartaglione, in MANAGEMENT CONTROL 3/2015 pp.49
    DOI: 10.3280/MACO2015-003004
  • I rischi derivanti dall'implementazione del cloud computing: un'indagine empirica nelle PMI Italiane Adele Caldarelli, Luca Ferri, Marco Maffei, in MANAGEMENT CONTROL 3/2016 pp.27
    DOI: 10.3280/MACO2016-003003
  • Big Data e revisione contabile: uno studio esplorativo nel contesto italiano Federica De Santis, in MANAGEMENT CONTROL 2/2018 pp.129
    DOI: 10.3280/MACO2018-002007
  • Cause e implicazioni del cambiamento del revisore Silvia Ferramosca, Giulio Greco, in MANAGEMENT CONTROL 3/2015 pp.93
    DOI: 10.3280/MACO2015-003006
  • La trasformazione del modello di business nel sistema fieristico italiano Massimo Albanese, in MANAGEMENT CONTROL 3/2016 pp.173
    DOI: 10.3280/MACO2016-003009
  • Performance Audit in the Public Sector. What is the contribution to the Performance Management? Luciano Marchi, Manuela Bertei, in MANAGEMENT CONTROL 3/2016 pp.49
    DOI: 10.3280/MACO2016-003004
  • La valutazione del CdA in contesti ad elevata concentrazione proprietaria: mero conformismo o reale strumento di valutazione? Romilda Mazzotta, Giovanni Bronzetti, Graziella Sicoli, Paolo Tenuta, in MANAGEMENT CONTROL 2/2018 pp.107
    DOI: 10.3280/MACO2018-002006
  • Esiste una strategia di Internal Auditing che crea valore? Un'analisi empirica del contesto italiano Giuseppe D'Onza, Alessandra Rigolini, Francesco Brotini, in MANAGEMENT CONTROL 1/2016 pp.125
    DOI: 10.3280/MACO2016-001008
  • Strategie di sostenibilità: dalle motivazioni ai sistemi di misurazione della performance Raffaele Fiorentino, Stefano Garzella, Rita Lamboglia, Daniela Mancini, in MANAGEMENT CONTROL 2/2016 pp.115
    DOI: 10.3280/MACO2016-002006
  • The role of Eco-control in the implementation of Sustainable Business Models Giacomo Fabietti, Francesca Trovarelli, in MANAGEMENT CONTROL 3/2016 pp.141
    DOI: 10.3280/MACO2016-003008
  • Web reputation and performance measurement systems in the hotel industry: An exploratory study in Italy Selena Aureli, Enrico Supino, in MANAGEMENT CONTROL 2/2015 pp.41
    DOI: 10.3280/MACO2015-002003
  • Regulatory compliance of financial control systems and its implications for accountants. Some evidence from Italian experience katia Corsi, Daniela Mancini, in MANAGEMENT CONTROL 3/2015 pp.65
    DOI: 10.3280/MACO2015-003005
  • The Strategic Intelligence implications for Information Systems Michele Galeotti, Stefano Garzella, Raffaele Fiorentino, Gaetano della Corte, in MANAGEMENT CONTROL 1/2016 pp.105
    DOI: 10.3280/MACO2016-001007
  • Fattori influenti sull'efficacia del whistleblowing come strumento di controllo interno Davide Rizzotti, sebastiano Lombardo, in MANAGEMENT CONTROL 3/2016 pp.9
    DOI: 10.3280/MACO2016-003002

Rita Lamboglia, Giuseppe D'Onza, Un modello di gestione del rischio reputazionale. Dall’identificazione al fronteggiamento in "MANAGEMENT CONTROL" 3/2013, pp 7-34, DOI: 10.3280/MACO2013-003002