Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica

Author/s Fabio Ancarani
Publishing Year 2014 Issue 2014/2 Language Italian
Pages 3 P. 7-9 File size 47 KB
DOI 10.3280/MC2014-002001
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  • Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) Federica Ceccotti, Alberto Mattiacci, Costanza Nosi, in MERCATI & COMPETITIVITÀ 4/2017 pp.77
    DOI: 10.3280/MC2017-004005

Fabio Ancarani, Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica in "MERCATI E COMPETITIVITÀ" 2/2014, pp 7-9, DOI: 10.3280/MC2014-002001