LIBRI DI KOSTAS KONSTANTINOU

Marino Cavallo, Piergiorgio Degli Esposti

Handbook of green communication and marketing

The green paradigm in communication and marketing is not simply another hype or buzz word, simply denotes all the activities intended to generate as well as facilitate any exchange in order to satisfy human needs such that satisfying these needs happen with the most minimal input on the environment.

cod. 1561.88

Marino Cavallo, Piergiorgio Degli Esposti

Green marketing per le aree industriali.

Metodologie, strumenti e pratiche

Il volume vuole contribuire alla diffusione di un approccio innovativo al marketing, volto ad applicare i principi del green marketing al marketing del territorio.

cod. 1561.87