In, through, beyond the crisis: the El.En. business case

Journal title MERCATI E COMPETITIVITÀ
Author/s Giuseppe Turchetti, Ilaria Palla, Andrea Piccaluga
Publishing Year 2013 Issue 2013/3 Language Italian
Pages 16 P. 67-82 File size 1175 KB
DOI 10.3280/MC2013-003005
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The paper - through the analysis of the strategies that El.En, a high tech firm born in 1981 as a spin off of the academic research, has taken to address and manage the economic crisis during the period 2007-11 - aims to highlight and discuss some relevant issues in the industrial and managerial Italian literature in the field of competitiveness of medium-sized enterprise. From the analysis of the El.En. business case - a firm able to deal with the crisis by investing in R&D, focusing on innovation, acquiring companies, and pursuing a strategy of full internationalization - emerge some interesting research ideas to continue in the identification, deepening and systematization of the factors of strength and competitiveness of medium-sized companies in high-tech sectors.

Keywords: High-tech, innovation, biomedical, crisis, R&D, internationalization.

  1. Cesaroni F., Di Minin A. e Piccaluga A. (2007). Marketing dell’high-tech e marketing delle tecnologie. In: Piccaluga A. e Rosato P., a cura di, I Nuovi Marketing. Milano: FrancoAngeli.
  2. Chesbrough H.W. (2003). Open innovation. Boston: Harvard Business School Press.
  3. Clarysse B., Wright M., Lockett A., Van de Velde E. e Vohora A. (2005). Spinningout New Ventures: A Typology of Incubation Strategies from European Research Institutions. Journal of Business Venturing, 20: 183-216. DOI: 10.1016/j.jbusvent.2003.12.00
  4. Kotler P., Shalowitz J., Stevens R.J. e Turchetti G. (2010). Marketing per la Sanità. Logiche e Strumenti. Milano: The McGraw Hill.
  5. Turchetti G. (2011). L’Health Technology Assessment. Riflessioni sulla dimensione e sulle implicazioni organizzative. In: Mantovani L., a cura di. L’Health Technology Assessment. Principi, Concetti, Strumenti Operativi. Milano: Il Sole 24ore Libri.
  6. Turchetti G. e Geisler E. (2012). Home healthcare services: an educative case for the development of a “service-dominant-logic” approach in the marketing of high tech services. In: Cinquini L., Di Minin A. e Varaldo R., a cura di. New models of business and value creating: Service science. Milano: Springer.
  7. Turchetti G., Palla I., Piccaluga A. e Primiceri A. (2009). Il fenomeno spin-off nell’high tech: El.En. In: Varaldo R., Dalli D., Resciniti R. e Tunisini A., a cura di. Un tesoro emergente: le medie imprese italiane nell’era globale. Casi di studio. Milano: FrancoAngeli.
  8. Turchetti G., Spadoni E., Geisler E. (2010). Health technology assessment. Evaluation of biomedical innovative technologies. IEEE Engineering in Medicine and Biology Magazine. May/June, 29(3): 70-76.
  9. Varaldo R. and Di Minin A. (2009). Il nuovo capitalismo imprenditoriale del Research in Italy. Ottobre. Finmeccanica Occasional Paper.

Giuseppe Turchetti, Ilaria Palla, Andrea Piccaluga, Dentro, attraverso, oltre la crisi: il caso El.En. in "MERCATI E COMPETITIVITÀ" 3/2013, pp 67-82, DOI: 10.3280/MC2013-003005