L'investimento pubblicitario in Italia nel settore Automotive: nuove tendenze, implicazioni teoriche e manageriali

Journal title MERCATI E COMPETITIVITÀ
Author/s Giuseppe Volpato, Andrea Stocchetti
Publishing Year 2005 Issue 2005/1 Language Italian
Pages 23 P. File size 259 KB
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Giuseppe Volpato, Andrea Stocchetti, L'investimento pubblicitario in Italia nel settore Automotive: nuove tendenze, implicazioni teoriche e manageriali in "MERCATI E COMPETITIVITÀ" 1/2005, pp , DOI: