Dinamiche di sistema del consumerismo in Italia

Author/s Francesco Ricotta
Publishing Year 2006 Issue 2005/4
Language Italian Pages 31 P. File size 530 KB
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Despite the growing attention to consumer policy and consumerism, many markets are still characterized by high consumers’ vulnerability. Consequently, public authorities, consumer associations and consumer information suppliers have become critical actors capable to enhance consumer rationality, thus reducing the demand side asymmetry. The aim of this paper is to explore the degree of cohesion among those actors, using this measure as a proxy to analyze the capacity and willingness to interact in order to reduce consumer vulnerability. The paper shows some empirical evidences based on network analysis methodology. One of the most interesting result concerns the preliminary evidence of an emerging co-ordination among consumer protection actions, as a first step of a consumer policy focused more in preventing demand side symmetry rather than in reacting against damages created by opportunistic firms conduct.

Francesco Ricotta, Dinamiche di sistema del consumerismo in Italia in "MERCATI E COMPETITIVITÀ" 4/2005, pp , DOI: