Journal title MERCATI E COMPETITIVITÀ
Author/s Augusto D'Amico
Publishing Year 2007 Issue 2007/1 Language Italian
Pages 23 P. 71-93 File size 121 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
Tourism is one of the economic sectors in which interest has been raised to frame it within the context of sustainable development. Nonetheless, there is a lack of a solid framework for sustainable tourism practices and how these practices can be implemented. This paper introduces demarketing as a policy option and management tool, in order to realize a tourist growth. First conied by Kotler and Levy in the early 1970s, demarketing has been applied successfully in the health sector as a means for reducing inappropriate health care consumption. However, the strategy itself can be taken beyond health and marketing and applied to tourist management and planning. Specifically it examines the role of demarketing as a means to limit the mass tourism and reduce overall visitors numbers. Keywords: Demarketing , sostenibilità, territorio, turismo, massa.
Augusto D'Amico, Demarketing e turismo sostenibile in "MERCATI E COMPETITIVITÀ" 1/2007, pp 71-93, DOI: