Journal title RISORSA UOMO
Author/s Marco Giovanni Mariani
Publishing Year 2007 Issue 2007/3 Language Italian
Pages 17 P. 341-357 File size 81 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
Aim of this paper is to report the results of a study conducted on risk perception, severity of perceived consequences, probability of perceived harm and emotion in shopping of clothing items. 246 adult participants answered to a questionnaire concerning the four areas of research. Main results show that when one buys an expansive cloth item, risk perception of psycho-social aspects is highest and when one shops a cheap cloth item risk perception, of objective aspects of items, increases; participants tell that when they buy an expansive cloth both emotions increase. Only for the shop of expensive clothing items, negative emotions influence perception of probability that a negative event happens and positive emotions affect on severity of perceived consequences.
Marco Giovanni Mariani, Percezione del rischio ed emozioni nei comportamenti di acquisto: aspetti teorici ed evidenze empiriche in "RISORSA UOMO " 3/2007, pp 341-357, DOI: