Journal title MERCATI E COMPETITIVITÀ
Author/s Maria Grazia Cardinali
Publishing Year 2008 Issue 2007/4 Language Italian
Pages 24 P. 83-106 File size 88 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
This paper reviews the literature on impulse purchasing and various definitions and explanations of the phenomena are examined. On the background of economic recession, some hypotheses of changes in impulse purchasing were developed. These hypotheses were tested by developing and administering a questionnaire to a sample of consumers. The study shows how in store marketing levers are unable to influence the amount of purchasing but continue to influence brand and product choices. Theoretical and marketing implications are discussed. Keywords: shopping behaviour, planned and impulse behaviour, in store marketing, trade marketing.
Maria Grazia Cardinali, Le dimensioni degli acquisti programmati e d'impulso in "MERCATI E COMPETITIVITÀ" 4/2007, pp 83-106, DOI: