Journal title PARADIGMI
Author/s Andrew Chesterman
Publishing Year 2009 Issue 2009/2 Language English
Pages 14 P. 75-88 File size 72 KB
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<em>The View from Memetics</em> - This essay proposes a memetic view of translation, as an alternative and perhaps more fruitful way of conceptualizing the issues involved. After a brief introduction to memetics as a theory of cultural transfer, we outline its relation to genetics and then consider its relevance for Translation Studies. Particular attention is given to a recent article by Maria Tymoczko which challenges some of the traditional assumptions of Translation Studies. Can memetics offer a way to meet these challenges? The essay closes with an assessment of some of the criticisms that have been directed against memetics. <br/><br/>Keywords: Meme, Imitation, Cultural evolution, Transfer, Modification, Translation. <br/><br/>Parole chiave: Meme, Imitazione, Evoluzione culturale, Trasmissione, Modificazione, Traduzione.
Andrew Chesterman, The View from Memetics in "PARADIGMI" 2/2009, pp 75-88, DOI: 10.3280/PARA2009-002007