Journal title RIVISTA DI ECONOMIA AGRARIA
Author/s Antonio Stasi, Francesco Diotallevi, Andrea Marchini
Publishing Year 2012 Issue 2012/1 Language Italian
Pages 20 P. 69-88 File size 646 KB
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The paper proposes a quantitative analysis of extra-virgin olive oils market designed to study the intra-sectoral competition and to analyze the profitability of pricing strategies for different types of companies: small produces, large manufactures, private label. The analysis focuses on trade within the modern grocery sector, which represents the first distribution channel of extra virgin olive oils at the national level. The study refers to the theory of industrial organization and, through the demand estimation, comes to the measurement of price-cost margins. The most important results relate to the concerns of the smaller producers respect to private label, big and international companies in the event of a further fall of extra virgin olive oils prices.
Keywords: Olio d’oliva, private label, leadership, pricing, potere di mercato
Jel codes: C36, D22, D43, F12
Antonio Stasi, Francesco Diotallevi, Andrea Marchini, Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data in "RIVISTA DI ECONOMIA AGRARIA" 1/2012, pp 69-88, DOI: 10.3280/REA2012-001005