Consumer Ethnocentrism. Italian validation of Consumer Ethnocentric Tendencies Scale

Author/s Angelo Giraldi
Publishing Year 2012 Issue 2012/2 Language Italian
Pages 21 P. 126-145 File size 526 KB
DOI 10.3280/MC2012-002011
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This study focuses on the validation in the Italian context of Consumer Ethnocentric Tendencies Scale (10-item version) developed by Terence Shimp and Subhash Sharma in 1987. 715 Italian people participated to this study. In order to validate the scale, the confirmatory factor analysis technique has been used. Specifically, two separate studies were conducted. The findings of these, returning results mutually adequate and consistent, allowed the scale validation in a specific formulation based on eight items. Keywords: consumer ethnocentrism, country of origin effect, consumer behavior, confirmatory factor analysis

Keywords: Etnocentrismo nel consumo, effetto paese di origine, comportamento del consumatore, analisi fattoriale confermativa.

Angelo Giraldi, Il fenomeno dell’etnocentrismo nel consumo. la validazione della Consumer Ethnocentric Tendencies Scale in italia in "MERCATI E COMPETITIVITÀ" 2/2012, pp 126-145, DOI: 10.3280/MC2012-002011