Journal title MERCATI E COMPETITIVITÀ
Author/s Luca Ferrucci, Antonio Picciotti
Publishing Year 2013 Issue 2013/4 Language Italian
Pages 21 P. 15-35 File size 526 KB
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The paper aims at analyzing the case of the Margaritelli group, a multi-business enterprise operating in a range of areas, from wood flooring to railway sleepers and industrial vehicles. In particular, the aim of this study is to identify the effects of the international crisis and verify the capability of the enterprise to change its business model. The results show that the crisis caused economic negative effects. At the same time, it was also the antecedent to pursue new innovation and internationalization strategies and to define a new corporate governance organization.
Keywords: Medium-sized manufacturing company, economic crisis, turnaround strategies, innovation and internationalization strategies.
Luca Ferrucci, Antonio Picciotti, Il gruppo Margaritelli: dai sentieri della crescita a quelli della ristrutturazione e del Turnaround in "MERCATI E COMPETITIVITÀ" 4/2013, pp 15-35, DOI: 10.3280/MC2013-004002