Trends in middle class as a driver for strategic marketing

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Tamer Cavusgil, Simone Guercini
Anno di pubblicazione 2014 Fascicolo 2014/3 Lingua Italiano
Numero pagine 4 P. 7-10 Dimensione file 51 KB
DOI 10.3280/MC2014-003001
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Tamer Cavusgil, Simone Guercini, Trends in middle class as a driver for strategic marketing in "MERCATI E COMPETITIVITÀ" 3/2014, pp 7-10, DOI: 10.3280/MC2014-003001