Trends in middle class as a driver for strategic marketing

Journal title MERCATI E COMPETITIVITÀ
Author/s Tamer Cavusgil, Simone Guercini
Publishing Year 2014 Issue 2014/3 Language Italian
Pages 4 P. 7-10 File size 51 KB
DOI 10.3280/MC2014-003001
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Tamer Cavusgil, Simone Guercini, Trends in middle class as a driver for strategic marketing in "MERCATI E COMPETITIVITÀ" 3/2014, pp 7-10, DOI: 10.3280/MC2014-003001