Journal title MERCATI E COMPETITIVITÀ
Author/s Felicetta Iovino
Publishing Year 2014 Issue 2014/3 Language Italian
Pages 21 P. 141-161 File size 247 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
The ‘Web’ offers tremendous opportunities for companies active in the energy market. The recently deregulated European Public Service Market has created massive challenges and opportunities which has in turn created innovative marketing strategies. This study will examine the basic research questions: "To what extent have internetbased marketing strategies changed the energy companies?" "How do consumers perceive the quality of service delivered by ‘Web-based operations?" To answer these questions this study will analyse data of a recent research on customer satisfaction carried out by ATP management about Aceaelectrabel, a local Italian energy utility. To further explain the characteristics of internet marketing policies, a review of internet marketing literature is proposed.
Keywords: Energy, internet, marketing, customers, quality, public services.
Felicetta Iovino, L’internet marketing nelle imprese energetiche: il caso di un’impresa elettrica romana in "MERCATI E COMPETITIVITÀ" 3/2014, pp 141-161, DOI: 10.3280/MC2014-003008