The aspects of internet-based management, marketing, consumer’s purchasing behavior and social media towards food sustainability

Journal title RIVISTA DI STUDI SULLA SOSTENIBILITA'
Author/s Tsekouropoulos Georgios, Vatis Stilianos-Eustratios, Andreopoulou Zacharoula, Katsonis Nikolaos, Eugenia Papaioannou
Publishing Year 2014 Issue 2014/2
Language English Pages 16 P. 207-222 File size 276 KB
DOI 10.3280/RISS2014-002013
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

In the present electronic era, all companies tend to adopt in some extend internet- based features aiming to be compatible and viable and support food sustainability. In this paper, SMEs in the Food and Beverage sector were surveyed aiming to study the employ in their websites of contemporary managerial and marketing functions and social media. There was used a sample of 80 Greek SMEs in Macedonia, in Northern Greece. Findings of the research show that strategic planning and the quality control features appear in almost half of the surveyed SMEs, while organizing planning features appear in lower percentages. Concerning marketing, there is not a standard IT adoption rate, which varies from a simple informational, promotional and advertisement SME presence, to the total accomplishment of electronic orders and epayments. Moreover, most of the SMEs appear to adopt a responsible attitude, as far as social responsibility or green marketing is concerned. Furhter, almost half of the SMEs are connected to the Social Media, so as to boost their productivity, innovation and fame. Results of the study aim to contribute to the construction of a new model of organization of SMEs in food and beverage sector and in food chain in general, more respondent to the claims of well being of the consumer using internet- based features towards the food sustainability goal.

Keywords: Food sustainability, marketing, advertisement, e-commerce, SME, consumer’s purchasing behavior, organizing planning, quality control, social media, internet

  1. Andreopoulou Z., Tsekouropoulos G., Koutroumanidis T. and Vlachopoulou M. (2008). Typology for e-business activities in the agricultural sector. Interna-tional Journal of Business Information Systems, 3(3): 231-251, DOI: 10.1504/IJBIS.2008.017283
  2. Andreopoulou Z.S., Kokkinakis A.K. and Koutroumanidis T. (2009). Assessment and optimization of e-commerce websites of fish culture sector. Operational Research International Journal, 9(3): 293-309, DOI: 10.1007/s12351-009-0036-8
  3. Andreopoulou Z.S., Koliouska C. and Tsekouropoulos G. (2012). Strategic planning and decision support in small-medium wood enterprises using database technology. Journal of Agricultural Informatics, 3(1): 36-45, DOI: 10.1108/00070700910966041
  4. Begalli D., Codurri S. and Gaeta D. (2009). Wine and web marketing strategies. The case study of Italian speciality wineries. British Food Journal, 111(6): 598-619.
  5. Canavari M., Fritz M., Hofstede G.J., Matopoulos A. and Vlachopoulou M. (2008). The Role of Trust in the Transition from Traditional to Electronic B2B Relationships in the Agri-Food Sector (ed. Tsiligiridis T.). In: Proceedings of the 4th Int. Conference on Information and Communication Technologies in Bio & Earth Sciences. 18-20 September. Athens. Greece: 244-251.
  6. Commission of the European Communities (2001). Green Paper: Promoting a European Framework for Corporate Social Responsibility. Brussels. COM (2001) 366 final.
  7. E.C. (2014). Sustainable Food. Environment. European Commission. http://ec.europa.eu/environment/eussd/food.htm
  8. Dale B.G., Van Der Wiele T. and Van Iwaarden J. (2013). Managing quality. John Wiley & Sons, Hoboken, NJ.
  9. Goetsch D. and Davis S. (1997). Introduction to Total Quality, Quality Management for Production, Processing and Services. 2nd Edition. Prentice Hall: 73-75.
  10. Gunasekaran A., Marri H., McGaughey R. and Nebhwani M. (2002). E – commerce and its impact on operations management. International Journal of Production Economics, 75: 185-97, DOI: 10.1016/S0925-5273(01)00191-8
  11. Kleindl B. (2000). Competitive dynamics and new business models for SMEs in the virtual market place. Journal of Developmental Entrepreneurship, 5(1): 73-85.
  12. Kotler P. and Lee N. (2005). Corporate Social Responsibility: Doing the most good for your company and your cause. John Wiley & Sons, Hoboken, NJ.
  13. Tsekouropoulos G., Vatis S.-E., Andreopoulou Z. and Katsonis N. (2014). The Use of Administration and Marketing Functions as a Tool of Business, by Large Greek Companies of Attica Prefecture, Food and Drink Branch. 2nd International Conference on Contemporary Marketing Issues. (ICCMI, 2014). 18th-20th June. Athens, Greece.
  14. Turban E., King D., Lee J., Warkentin M. and Chung H.M. (2008). Electronic Commerce A Managerial Perspective. Prentice Hall, Upper Saddle River, NJ. Vatis S.-E. (2013). The Information Content of Accounting Measurements recognition of actuarial gains. University of Macedonia. Dpt. of Accounting and Finance. M.Sc. Thesis. October 2013: 4.
  15. Vatis S.-E., Tsekouropoulos C. and Katsonis N. (2014). Online Survey on Large Corporation Management and Marketing Functions of Food and Beverage Sector in Attica. Geotechnical Scientific Issues, 23(Ι), Νο 2/2014.
  16. Wiele van der A., Williams A.R.T., Dale B.G. (2000). ISO 9000 series registration to business excellence: the migratory path. Business Process Management Journal, 6(5): 417-427, DOI: 10.1108/14637150010353911
  17. Tsekouropoulos G., Andreopoulou Z., Koliouska C., Katsonis N. (2013). Marketing and organizational evaluation of rural firms in the Internet. International Journal of Technology Marketing, 8(3), DOI: 10.1504/IJTMKT.2013.055342
  18. Tsekouropoulos G., Andreopoulou Z., Koliouska C., Koutroumanidis T. and Batzios C. (2013). Internet functions in marketing: multicriteria ranking of agricultural SMEs websites in Greece. Journal of Agricultural Informatics, 4(2): 22-36.
  19. Tsekouropoulos G., Andreopoulou Z., Seretakis A., Koutroumanidis T. and Manos B. (2012). Optimising e-marketing criteria for customer communication in food and drink sector in Greece. International Journal of Business Information Systems, 9(1): 1-25, DOI: 10.1504/IJBIS.2012.044453
  20. 2011). Skiathos Island, Greece.
  21. Tsekouropoulos G., Andreopoulou Z., Koliouska C., Lefa S., Koutroumanidis T., and Batzios C. (2011). E-marketing and Internet Functions of Agricultural Products in SME in Greece. 5th International Conference on Information and Communication Technologies in Agriculture. Food and Environment (HAICTA
  22. Tsekouropoulos G., Tzimitra-Kalogianni I. and Manos B. (2005). Logistics in Greek Agricultural Enterprises – Problems – Prospects. In: Proceedings of International Conference on Information Technology in Agriculture, Food and Environment. ITAFE – 05. 12-14 October 2005. Cukurova University. Adana. Turkey. Vol. II: 606-613.
  23. Thomaidou F. and Vlachou P. (2011). Greek Food & Beverage Industry. Annual Report 2010 FEIR January 2011.
  24. Tatsis V., Mena C., Van Wassenhove L.N. and Whicker L. (2006). E-procurement in the Greek food and drink industry: Drivers and impediments. Journal of Purchasing & Supply Management, 12: 63-74, DOI: 10.1016/j.pursup.2006.04.003
  25. Vollmer C and Precourt G. (2008). Always On: Advertising, Marketing, and Media in an Era of Consumer Control: Advertising, Marketing and Media in an Era of Consumer Control. McGraw-Hill Professional.
  26. Sparkers A. and Thomas B. (2001). The use of the internet as a critical success factor for the marketing of welsh agri-food SMEs in the twenty-first century. British Food Journal, 103(5): 331-47, DOI: 10.1108/00070700110395368
  27. Simmons G., Durkin M.G., McGowan P. and Armstrong G.A. (2007). Determinants of Internet adoption by SME agri-food companies. Journal of Business and Enterprise development, 14(4): 620-640, DOI: 10.1108/14626000710832730
  28. Porter M. and Kramer M. (2006). Strategy & Society: The link between competitive advantage and Corporate Social Responsibility. Harvard Business Review.
  29. Pookulangara S. and Koesler K. (2011). Cultural influence on consumers’ usage of social networks and its’ impact on online purchase intentions. Journal of Retailing and Consumer Services. 18(2011): 348-354, DOI: 10.1016/j.jretconser.2011.03.003
  30. Paschopoulos A and Skaltsa P. (2001). E-Commerce. Athens. Prentice Hall: 39.
  31. Nimetz J. (2007). Jody Nimetz on Emerging Trends in B2B Social Networking [online] at: http://www.marketing-jive.com/2007/11/jody-nimetz-on-emergingtrends-inb2b.html). Marketing Jive.
  32. Mpatzias F., Mplesios N., Naxakis X., Terzidis K. and Katsalis A. (2008). Principles of Organization and Management. Vol. A, version B. Version Greek Open University. Patra: 131-155.
  33. Lorenzo-Romero C., Constantinides E. and Alarcon‐del‐Amo M. (2009). Consumer adoption of social networking sites: implications for theory and practice. Journal of Research in Interactive Marketing, 5(2)/3. 2011: 170-188.

  • Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021 Miguel Salazar-Kovaleff, David Mauricio, in Journal of Electronic Commerce in Organizations /2024 pp.1
    DOI: 10.4018/JECO.340940
  • The Impact of Social Media on Sales Promotion in Entertainment Companies Dalia Štreimikienė, Asta Mikalauskienė, Urtė Sturienė, Grigorios L. Kyriakopoulos, in E+M Ekonomie a Management /2021 pp.189
    DOI: 10.15240/tul/001/2021-2-012

Tsekouropoulos Georgios, Vatis Stilianos-Eustratios, Andreopoulou Zacharoula, Katsonis Nikolaos, Eugenia Papaioannou, The aspects of internet-based management, marketing, consumer’s purchasing behavior and social media towards food sustainability in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2014, pp 207-222, DOI: 10.3280/RISS2014-002013