Anziani e social media: opportunità o minaccia?

Journal title SALUTE E SOCIETÀ
Author/s Marco Pichierri, Gianluigi Guido
Publishing Year 2017 Issue 2017/3 Language Italian
Pages 16 P. 151-166 File size 149 KB
DOI 10.3280/SES2017-003012
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

Although several studies found that individuals’ chronological age is negatively correlated with innovations’ adoption, recent evidences show that older adults are the age group with the highest growth rate in the use of social networking sites. The aim of this paper is to shed light on the relationship between elderly and social networking sites - defined as online spaces in which individuals can create self-descriptive profiles and a network of personal connections - by reviewing contributions from psychological and marketing literatures. This study examines how the use of these tools can be a source of physical and psychological well-being for the elderly, helping them to cope with the social isolation and cognitive decline. At the same time, it addresses the issue of their accessibility, examining the barriers to the virtual inclusion of the elderly in the social media, and the threats related to their use.

Keywords: Elderly; social network sites; Internet; new technologies; active ageing; age.

  1. Allen K. (2013). The average Facebook user is getting older – and more masculine. Disponibile al sito: (visitato il 3 marzo 2014)
  2. Baecker R., Sellen K., Crosskey S., Boscart V., Barbosa Neves B. (2014). Technology to reduce social isolation and loneliness. Proceedings of the 16th inter-national ACM SIGACCESS conference on Computers & accessibility: 27-34.
  3. Barak B., Schiffman L.G. (1981). Cognitive age: A nonchronological age variable. Advances in Consumer Research, 8 (1): 602-606.
  4. boyd d., Ellison N. (2010). Social network sites: Definition, history, and scholar-ship. IEEE Engineering Management Review, 3(38): 16-31.
  5. Braun M.T. (2013). Obstacles to social networking website use among older adults. Computers in Human Behavior, 29(3): 673-680.
  6. Carrigan M., Szmigin I. (2000). The ethical advertising covenant: Regulating ageism in UK advertising. International Journal of Advertising, 19(4): 509-528. DOI: 10.1080/02650487.2000.1110481
  7. Censis-Ucsi (2015). 12° Rapporto Censis/Ucsi sulla comunicazione. Disponibile al sito: (visitato il 6 maggio 2016).
  8. Coelho J., Duarte C. (2016). A literature survey on older adults’ use of social net-work services and social applications. Computers in Human Behavior, 58:187-205.
  9. Cornejo R., Favela J., Tentori M. (2010). Ambient displays for integrating older adults into social networking sites. Collaboration and Technology, 6257: 321-336. DOI: 10.1007/978-3-642-15714-1_2
  10. Cotten S.R., Ford G., Ford S., Halen T.M. (2014). Internet use and depression among retired older adults in the United States: A longitudinal analysis. The Journals of Gerontology Series B, 69(5): 763-771.
  11. Czaja S., Lee C.C. (2007). The Impact of aging on access to technology. Universal Access in the Information Society, 5(4): 341-349.
  12. Danaher P.J., Mullarkey G.W., Essegaier S. (2006). Factors affecting website visit duration: A cross-domain analysis. Journal of Marketing Research, 43(2): 182-194.
  13. Dissinger D., Schirm V. (2008). Arthritis and complementary alternative medicine for seniors. Journal of Consumer Health on the Internet, 12(4): 389-396. DOI: 10.1080/1539828080245172
  14. Erickson L.B. (2011). Social media, social capital, and seniors: The impact of Facebook on bonding and bridging social capital of individuals over 65. AMCIS 2011 Proceedings.
  15. Eurostat (2011). The greying the baby boomers: A century-long view of ageing in European populations. Disponibile al sito: (visitato il 2 marzo 2013).
  16. Eurostat (2014). Eurostat Statistics. Disponibile al sito: (visitato il 7 aprile 2014).
  17. Farkas P.A. (2010). Senior social platform: An application aimed to reduce the social and digital isolation of seniors. Proceedings of Real Corp, Vienna.
  18. Ford G., Ford S. (2009). Internet use and depression among the elderly. Phoenix Center Policy Paper Series, 38.
  19. Gilly M.C., Zeithaml V.A. (1985). The elderly consumer and adoption of technologies. Journal of Consumer Research, 12(3): 353-357. DOI: 10.1086/20852
  20. Guido G. (2014). Il comportamento di consumo degli anziani: Effetti per le strategie di marketing delle imprese. Bologna: Il Mulino.
  21. Gunkel D.J. (2003). Second thoughts: Toward a critique of the digital divide. New Media & Society, 5(4): 499-522. DOI: 10.1177/14614448035400
  22. Henner T. (2009). An intergenerational approach to Internet training: Studentled outreach to promote seniors’ use of Internet health resources. Journal of Consumer Health on the Internet, 13(4): 334-346. DOI: 10.1080/1539828-090334082
  23. Internet Live Stats (2016). (visitato il 3 marzo 2016).
  24. Istat (2015). Cultura, uso dei media e nuove tecnologie. Disponibile al sito: (visitato il 9 maggio 2016).
  25. Jacoby J., Johar G.V., Morrin M. (1998). Consumer behavior: A quadriennium. Annual Review of Psychology, 49: 319-344.
  26. Lee J., Geistfeld L.V. (1999). Elderly consumers’ receptiveness to telemarketing fraud. Journal of Public Policy and Marketing, 18(2): 208-217.
  27. Lee E.J., Lee J., Eastwood D. (2003). A two-step estimation of consumer adoption of technology-based service innovations. Journal of Consumer Affairs, 37(2): 256-282.
  28. Lehtinen V.J., Näsänen J., Sarvas R. (2009). A little silly and empty-headed: Older adults’ understandings of social networking sites. Proceedings of the 2009 British Computer Society Conference on Human-Computer Interaction.
  29. Leist A.K. (2013). Social media use of older adults: A mini-review. Gerontology, 59(4): 378-384. DOI: 10.1159/00034681
  30. Levy B.R., Chung P.H., Bedford T., Navrazhina K. (2013). Facebook as a site for negative age stereotypes. The Gerontologist, 54(2): 172-176.
  31. LiveXtension (2013). Tre su quattro sono social. E l’Italia è più social degli Usa. Disponibile al sito: (visitato il 3 maggio 2016).
  32. Lüders M., Brandtzæg P.B. (2014). ‘My children tell me it’s so simple’: A mixed-methods approach to understand older non-users’ perceptions of social net-working sites. New media & society, 19(2): 181-198. DOI: 10.1177/14614448-1455406
  33. Madden M. (2010). Older adults and social media: Social networking use among those ages 50 and older nearly doubled over the past year. Disponibile al sito: (visitato il 3 marzo 2013).
  34. Mathur A. (1999). Adoption of technological innovations by the elderly: A consumer socialization perspective. Journal of Marketing Management, 9(3): 21-35.
  35. McCoy S., Cha H.S., Durcikova A. (2011). Modeling Internet diffusion in developing countries. Australasian Journal of Information Systems, 17(2): 5-23.
  36. Maclaran P., Catterall M. (2002). Re-Conceptualizing age and consumption. Advances in Consumer Research, 29: 539-541.
  37. Nef T., Ganea R.L., Müri R.M., Mosimann U.P. (2013). Social networking sites and older users: A systematic review. International Psychogeriatrics, 25(7): 1041-1053.
  38. Nosko A., Wood E., Molema S. (2010). All about me: Disclosure in online social networking profiles: The case of Facebook. Computer Human Behavior, 26(3): 406-418.
  39. PewResearch Center (2013). (visitato il 7 marzo 2014).
  40. Pfeil U., Zaphiris P., Wilson S. (2009). Older adults’ perceptions and experiences of online social support. Interacting with Computers, 21(3): 159-172.
  41. Qasim A. (2011). Linking health with global production networks: The case of the Personal Computer industry. Disponibile al sito: (visitato il 6 marzo 2014).
  42. Rosen L.D., Weil M.M. (1995). Adult and teenage use of consumer, business, and entertainment technology: Potholes on the information superhighway? Journal of Consumer Affairs, 29(1): 55-84.
  43. Roupa Z., Nikas M., Gerasimou E., Zafeiri V., Giasyrani L., Kazitori E., Sotiropoulou P. (2010). The use of technology by the elderly. Health Science Journal, 4(2): 118-126.
  44. Sabbadini L. (2015). Bridging the digital divide. Disponibile al sito: (visitato il 3 maggio 2016).
  45. Smith J.W. (2006). Older, not old. Marketing Management, 15(5): 52.
  46. Stroud D. (2008). Social networking: An age-neutral commodity. Social networking becomes a mature Web application. Journal of Direct, Data and Digital Marketing Practice, 9(3): 278-292.
  47. Stuth K., Mancuso J. (2010). How current are your beliefs about social media? Journal of Consumer Marketing, 22(3): 26.
  48. Trocchia P.J., Janda S. (2000). A phenomenological investigation of Internet usage among older individuals. Journal of Consumer Marketing, 17(7): 605-616. DOI: 10.1108/0736376001035780
  49. United Nations (2011). World Population Prospects: The 2010 Revision, Vol. 1. Disponibile al sito: (visitato il 6 marzo 2013).
  50. US Census Bureau (2010). The Next Four Decades. The Older Population in the United States: 2010 to 2050. Disponibile al sito: (visitato il 3 marzo 2013).
  51. Xie B., Watkins I., Golbeck J., Huang M. (2012). Understanding and changing older adults’ perceptions and learning of social media. Educational Gerontology, 38(4): 282-296. DOI: 10.1080/03601277.2010.54458
  52. Wei S.C. (2005). Consumers’ demographic characteristics, cognitive ages, and innovativeness. Advances in Consumer Research, 32: 633-640.
  53. Wohltmann J., Glisky E. (2013). Facebook for seniors: A pilot study of the effects of online social networking on cognitive function in healthy older adults. 41st Annual Meeting of the International Neuropsychological Society.
  54. Yang M. (2012). Tech-savvy senior citizens on the rise. Disponibile al sito: (visitato il 7 marzo 2014).

Marco Pichierri, Gianluigi Guido, Anziani e social media: opportunità o minaccia? in "SALUTE E SOCIETÀ" 3/2017, pp 151-166, DOI: 10.3280/SES2017-003012