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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Federica Ceccotti, Alberto Mattiacci, Costanza Nosi 
Year:  2017 Issue: Language: English 
Pages:  26 Pg. 77-102 FullText PDF:  173 KB
DOI:  10.3280/MC2017-004005
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Keywords: Marketing studies, marketing evolution, longitudinal analysis, text analysis, scientific research.

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Federica Ceccotti, Alberto Mattiacci, Costanza Nosi, in "MERCATI & COMPETITIVITÀ" 4/2017, pp. 77-102, DOI:10.3280/MC2017-004005

   

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