Political communication in France from 1945 to nowadays

Author/s Pierre-Emmanuel Guigo
Publishing Year 2018 Issue 2018/42
Language French Pages 13 P. 131-143 File size 293 KB
DOI 10.3280/XXI2018-042008
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

This article deals with the evolutions of political communication in France from the end of the Second World War to nowadays. French politics adapted earlier to the new means of political marketing than the Italian one. Personalisation and use of polls and communication advisers became widespread during the 1960-70s. However, because of a more restrictive legislation for campaigns, political marketing seems to decline from the 1980s. However, as in Italy, French politics has been transformed by the growing importance of celebrity politics and entertainment in media coverage.

Keywords: Political communication; French politics; media; political marketing; opinion polls.

Pierre-Emmanuel Guigo, La communication politique en France de 1945 à nos jours in "VENTUNESIMO SECOLO" 42/2018, pp 131-143, DOI: 10.3280/XXI2018-042008