Journal title MECOSAN
Author/s Simonetta Pattuglia
Publishing Year 2020 Issue 2020/113 Language Italian
Pages 10 P. 89-98 File size 219 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
Uncertainty, fear, and confusion are the typical phenomena the communication management has to deal with during a crisis. In an emergency situation, public and corporate communication should follow some "golden" rules, that are common but also adaptable to specific contexts (issues, countries, public-private relationships). With regard to the recent Covid-19 pandemic, spread throughout the world and Italy since mid-January 2020 (with more than 3 million cases, source: John Hopkins University, April 26th, 2020), communication dealt with chaotic information. This information has been transmitted, also inadvertently, by different sources - institutions, experts commenting on publicly and all the news invaded by dystonic information and data (eventually fake) - and reached individuals, companies, public organizations and media, causing what has been named "infodemic". This analysis focuses on the takeaways a communication manager has to take into account when dealing with an emergency, such as the one Italy is experienc- ing, and going through to start Phase 2 and 3 of the pandemic cycle.
Keywords: Pandemic, Covid-19, Coronavirus, crisis, emergency, corporate, communication, management, mass media, social, Government, Ministry, Local, company, Italy, infodemic.
Simonetta Pattuglia, Pandemia e comunicazione: l’analisi del caso dell’emergenza Covid-19 in "MECOSAN" 113/2020, pp 89-98, DOI: 10.3280/MESA2020-113012