Ci vediamo al Salone Internazionale del Libro di Torino dal 14 al 18 maggio. Vieni a trovarci allo stand W57!

Design for Customization

Andrea Ratti

Design for Customization

This volume explores the evolving landscape of customization in design, analyzing the technological and cultural shifts redefining how products are conceived and manufactured. Growing out of extensive academic research, the volume investigates how Additive Manufacturing, Computational Design, and Generative AI are enabling a transition from rigid mass production to a flexible model capable of responding to the demand for uniqueness.

Pagine: 128

ISBN: 9788835191995

Edizione:1a ediz 2026

Codice editore: 10319.47

Informazioni sugli open access

Design for Customization explores the evolving landscape of customization in design, analyzing the technological and cultural shifts redefining how products are conceived and manufactured. Growing out of extensive academic research and enriched by the experimental outcomes of the NEMO and CYClaDEs projects from PNRR MICS (Made in Italy Circolare e Sostenibile), the volume investigates how Additive Manufacturing, Computational Design, and Generative AI are enabling a transition from rigid mass production to a flexible model capable of responding to the demand for uniqueness. Through a structured analysis spanning historical contexts, cross-sector application scenarios (furniture, personal use products, and automotive), and a deep empirical focus on the yacht industry, the research connects theoretical reflection with direct industrial experimentation. It explores how hybrid digital workflows—merging large-scale 3D printing with composite reinforcement—can overcome traditional tooling constraints. Furthermore, it addresses the broader systemic impacts on the evolving role of the designer, new workforce competencies, and redefined supply chain strategies. Addressed to scholars, educators, and practitioners engaged in design research, this work offers methodological perspectives to critically navigate the contemporary shift toward advanced customization.

Silvia Piardi, Preface

Introduction

Part I. Framing the shift

Customization in Design

  • Overcoming standardized production models
  • The origins and development of mass customization
  • The influence of customization on value perception

Enabling Technologies

  • Overview
  • Additive Manufacturing
  • Computational Design
  • Generative Artificial Intelligence

Part II. Design in action

Application Scenarios Across Relevant Sectors

  • Flexibility and freedom of form: the furniture sector
  • Uniqueness and ergonomics: products for personal use
  • Lightness and performance: the automotive sector

Technology-Driven Transformations in the Yacht Industry

  • Evolution of demand against composite manufacturing processes
  • Progressive design and technical exploitation of new technologies
  • New scenarios for flexible customization in yacht design

Part III. Broader Horizons

Arianna Bionda, Systemic Impacts and Implications Driven by Technological Innovation

  • The evolving role of the designer
  • New competencies for new technologies
  • Identity, perceived quality, and limitations of new materials
  • Redefining market strategies and new needs for the supply chain

Conclusions

References

Authors

Contributi: Arianna Bionda, Silvia Piardi

Collana: Design International - Open Access

Argomenti: Architettura, design, territorio

Potrebbero interessarti anche

Tracce di iper-in-visibilità
Designing Behaviours for Well-Being Spaces
Valmalenco
Design per i luoghi