Journal title ITALIA CONTEMPORANEA
Author/s Andrea Umberto Gritti
Publishing Year 2017 Issue 2017/284
Language Italian Pages 28 P. 237-264 File size 0 KB
DOI 10.3280/ic284-oa2
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The essay aims to analyze the role played by the post-war organizational culture of Lombard entrepreneurial milieux in supporting industrialists’ attempts to increase their control over productivity dynamics during the Fifties. By examining the connections between the thought of Unione Cristiana Imprenditori Dirigenti - which influences industrial debates on productivism and human relations, in particular after the deployment of Marshall Plan - and organizational innovations adopted in factories during the Reconstruction, which will be studied by the example of the new managerial and communication strategies experimented at the Falck steelworks, the essay sheds light on some elements of this intellectual background and on innovative pratices and concepts of company welfare and corporate identity that emerge from it.
Keywords: Falck steelworks, Unione cristiana imprenditori dirigenti, Organizational Culture, Human Relations, Company Welfare, Corporate Identity
Andrea Umberto Gritti, Una comunità immaginata. Human relations e identità aziendale alla Falck negli anni Cinquanta in "ITALIA CONTEMPORANEA" 284/2017, pp 237-264, DOI: 10.3280/ic284-oa2