The failed communication about Italian Unification. 1911,1961,2011

Author/s Lella Mazzoli
Publishing Year 2012 Issue 2011/41-42 Language Italian
Pages 26 P. 117-142 File size 136 KB
DOI 10.3280/SC2011-041010
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The article analyzes the 150 years after the Unification of Italy through the coevolution of society and media. It goes from the first newspapers to television, photography, film and radio: broadcast media by nature that seem to have lost their power of penetration by the audience after the introduction of Internet Web 2.0 and the social-networking sites. The analysis leads to the conclusion that communication strategies used in the 50, 100 and 150-year celebrations of the Italian Unifica- tion failed to strengthen a feeling of national unity in the public perception. The study reports data analyzed by means of the communication theories and refers to the McLuhan’s ones whose 100 birthday has been celebrated in 2011.

Lella Mazzoli, La mancata comunicazione dell’unità. 1911, 1961, 2011 in "SOCIOLOGIA DELLA COMUNICAZIONE " 41-42/2011, pp 117-142, DOI: 10.3280/SC2011-041010