Consumers and alternative channels of organic food: the case of Organised Demand and Supply Groups (GODO) of AIAB-Umbria

Author/s Elena Viganò, Angela Mariani, Chiara Taglioni, Biancamaria Torquati
Publishing Year 2012 Issue 2012/1 Language Italian
Pages 22 P. 173-194 File size 480 KB
DOI 10.3280/ECAG2012-001008
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The present paper shows the results of a research carried out on a particular alternative food channel - the Organised Demand and Supply Groups (godo) of Umbria (Italy) managed by the Italian Association for Organic Agriculture (aiab). It is very interesting in terms of management, size (number of firms and consumers members involved) and relative growth rates. The analysis was carried out by systematising data and quantitative information available at godo and by administering questionnaires to consumers members in order to collect information about socio-economic characteristics and consumer behaviour. Then, the consumer profiles have been identified by the application of the Cluster Analysis. At last, the consumer profiles analysis has allowed us to formulate some suggestions in order to improve godo’s organization.

Keywords: Organic Food, consumer association, responsible consumption

Jel codes: D12, Q13

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Elena Viganò, Angela Mariani, Chiara Taglioni, Biancamaria Torquati, Consumatori e canali alternativi per il biologico: il caso del Gruppo Organizzato di Domanda e Offerta di aiab-Umbria in "ECONOMIA AGRO-ALIMENTARE" 1/2012, pp 173-194, DOI: 10.3280/ECAG2012-001008