Fashion and globalization: the new international scenes

Author/s Reinach Simona Segre
Publishing Year 2015 Issue 2015/50 Language Italian
Pages 15 P. 51-65 File size 114 KB
DOI 10.3280/MER2015-050004
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The globalization of fashion is a heterogeneous process characterized by different forms of national subjectivity within an unstable hierarchy. Fashion feeds off local sartorial grammars, transforming into fashion what was once categorized as "costume" and introducing it into international circuits of fashion production and reproduction through the mechanism of fashion capitals and fashion weeks. The fashion system provides both a place of intercultural encounter and a language that is perpetually self-translating. Fashion circulates along channels of global brand communication, catwalks, and shows, and along faster-paced city streets, through fluctuations and fusions of taste. The journey is not always harmonious or evenly experienced. Indeed fashion can be a site of conflict.

Keywords: Globalization, intercultural encounter, Japanese revolution, street style, Orientalism, Asian fashion

Reinach Simona Segre, Moda e globalizzazione: i nuovi scenari internazionali in "MEMORIA E RICERCA " 50/2015, pp 51-65, DOI: 10.3280/MER2015-050004