How to use digital diaries in data collection to engage networked consumers

Author/s Silvia Biraghi, Rossella Chiara Gambetti
Publishing Year 2018 Issue 2018/4 Language English
Pages 19 P. 109-127 File size 456 KB
DOI 10.3280/MC2018-004007
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Diaries have a long-standing tradition in consumer research as a data collection tool. In this paper we reboot and update this tradition by elaborating how diaries in the form of digitally constructed artifacts using smart and mobile technologies can be adopted to complement research projects conducted in networked settings. We frame our methodological contributions by building on the concept of networked sociality, an emerging form of people connectivity that is the result of the intertwinement of digital media and their related communicative modes.

Keywords: Digital diaries, networked consumers, qualitative research, netnography, data collection tool, self-reflection

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Silvia Biraghi, Rossella Chiara Gambetti, How to use digital diaries in data collection to engage networked consumers in "MERCATI & COMPETITIVITÀ" 4/2018, pp 109-127, DOI: 10.3280/MC2018-004007