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Edizioni Franco Angeli. La passione per le conoscenze
   
Peer Reviewed Journal
  MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861
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Issue 1/2017
Gaetano Aiello, Products moving along channels, consumers cross channels
Enrico Bonetti, Michele Simoni, Introduction. New frontiers for competition: Outcomes from the 13th CIRCLE International conference
Francesco Calza, Adele Parmentola, Ilaria Tutore, An open approach to develop green innovation. A case study analysis
Monica Faraoni, Tommaso Pucci, Samuel Rabino, Lorenzo Zanni, Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines
Alex Bizzarri, Silvio Cardinali, Antonio Picciotti, Gian Luca Gregori, The evolution of fundraising in the Italian non profit context: The "Lega del Filo d’Oro" case
Marco Ferretti, Eva Panetti, Adele Parmentola, Marcello Risitano, The port community system as a local innovation system: A theoretical framework
Alessandra Mazzei, Silvia Ravazzani, Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication
Stefano Pace, Matteo Corciolani, Giacomo Gistri, Consumers’ responses to ethical brand crises on social media platforms
Cristina Zerbini, Donata Tania Vergura, Beatrice Luceri, Consumers’ intention to buy generic drugs: Evidences from the Italian setting
Gennaro Iasevoli, Reviews
Referee 2016

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