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Edizioni Franco Angeli. La passione per le conoscenze
   
Peer Reviewed Journal
  MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861
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Issue 2/2018
Daniele Dalli, Alberto Mattiacci, Editorial
Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca Magno, Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino, Facebook and Twitter, social networks for culture. An investigation on museums
Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli, User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco, Maria Rosaria Napolitano, The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca, Civic crowdfunding, social marketing and the co-creation of public value
Alessandro Augurio, Laura Castaldi, Felice Addeo, Servitization in managerial literature: A content analysis
Gennaro Iasevoli, Book Reviews

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