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Edizioni Franco Angeli. La passione per le conoscenze
   
Peer Reviewed Journal
  MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861
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Issue 4/2017
Marco Galvagno, Bibliometric literature review: An opportunity for marketing scholars
Donata Tania Vergura, Beatrice Luceri, Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character
Silvia Grappi, Simona Romani, Consumer attitude toward reshoring: Related effects and relevant boundary conditions
Barbara Del Bosco, Maria Cristina Morra, Valerio Veglio, Social media and firm performance: The voice of managers in European contexts
Federica Ceccotti, Alberto Mattiacci, Costanza Nosi, Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)
Chiara Mauri, Angelo Di Gregorio, Alice Mazzucchelli, Isabella Maggioni, The employability of marketing graduates in the era of digitalisation and globalisation
Daniela Corsaro, Disclosing the dark side of value processes in business relationships
Andrea Buratti, Giancarlo Ferrero, Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
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