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Edizioni Franco Angeli. La passione per le conoscenze
   
Peer Reviewed Journal
  MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861
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Issue 3/2018
Sebastiano Grandi, A new approach to Marketing Channel Relationship
Alfonso Siano, Chiara Luisa Cantù, Re-discovering dual marketing: Internet’s contribution
Francesca Conte, Agostino Vollero, CEOs of dual marketers organizations: Communication and reputation management issues
Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci, Dual marketers and sustainability communication. Empirical evidence from corporate websites
Maria Antonella Ferri, Maria Palazzo, Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola, Marialuisa Marzullo, What about the Internet of Everything? An exploratory study in E-health
Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, Social media brand communities and brand value co-creation: Evidences from Italy
Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi, From B2B to A4A: An Integrated Framework for Viable Value Co-Creation
Daniele Dalli, Annamaria Tuan, David D’Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
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