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Edizioni Franco Angeli. La passione per le conoscenze
   
Peer Reviewed Journal
  MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861
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Issue 1/2018
Daniele Dalli, The M&C assessment: Found in translation
Matteo Corciolani, Stefania Borghini, Daniele Scarpi, Buying, renting, and sharing: Investigating new forms of acquisition
Francesca De Canio, Davide Pellegrini, Elisa Martinelli, Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella, Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
Marco Pichierri, Daniele Scarpi, Gabriele Pizzi, To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions
Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini, Sexual stimuli in advertising: The opposite sex effect
Francesco Crisci, "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets
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Ultimo aggiornamento: 24 maggio 2018
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