Employee Experience. The Human Side of Organizations in the Fourth Industrial Revolution
Autori e curatori
Contributi
Raoul Claudio Nacamulli, Ivan Ortenzi, Luca Solari
Livello
Testi advanced per professional
Dati
pp. 184,      1a edizione  2019   (Codice editore 100.904)

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Codice ISBN: 9788891796141
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Tipologia: E-book (ePub) per PC, Mac, Tablet
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Codice ISBN: 9788891796806
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In breve
Employee Experience is the new frontier of Customer Experience! The book presents the model of Employee Journey conceived by the Author on the basis of multiple theoretical stimuli and the many empirical cases that, with his organization, he has followed in recent years. The volume is completed by the direct testimonies of human resources experts from some of the largest Italian and international companies.
Presentazione del volume

"Rosario Sica manages to paint a happy "future of work", where the human, creative and sustainable side of professions "increased" by intelligent buildings and robots will flourish. The latter - and it's good that books like this help to spread the notion - will not be the "killers" of jobs, but will certainly be the killers of boredom, repetition and unsustainability
of the traditional workplace". Fabio Troiani, BIP Group CEO

After a long period in which analysts and professionals have rightly extolled the importance of customer experience, the time has come for the employees to turn the tables.
Employee Experience is now the new frontier of Customer Experience, because it has become increasingly clear that organizations cannot meet the expectations of their external stakeholders if they are not able to better manage their most valuable resource: the people who make them up. In the age of digital transformation, understanding how to motivate and make employees happy is simply essential.
Being able to do this means making the best use of disruptive factors such as artificial intelligence, robots, big data, algorithms, the blockchain. By keeping away from the alarmism raised by these issues with respect to the future of work, the text explains how these very recent developments in technologies - whose further rise is unstoppable - can become the most fantastic allies of employees.
In order for the employees' experience to be optimized, however, there is work to be done: in particular, it is essential to have a valid model of Employee Journey. The book presents the one conceived by the Author on the basis of multiple theoretical stimuli and the many empirical cases that, with his organization, he has followed in recent years.
The volume is completed by the direct testimonies of human resources experts from some of the largest Italian and international companies.

Rosario Sica, cybernetic physicist by training, specialized in digital transformation processes, has lived and worked in several countries including Vietnam, Fiji, Australia, New Zealand, Chile. He is CEO and President of OpenKnowledge, of which he was a founding partner in 2008. He is the author of books and articles on the evolution of digital technologies, organizational development and the management of innovation processes.

Indice
Raoul C.D. Nacamulli, Preface
Introduction
New allies of the employee
(What drives the fourth industrial revolution; Artificial intelligence and robots are among us; Creating efficiency by making things simpler; AI, bot, Big Data, algorithms, blockchain as potential formidable allies; Needed: digital expertise and new skills; The time of adaptive organisations (and people); Conversation with Fausto Fusco, HR Director, BIP Group)
Human + machine + human: where are we going?
(The conversation with bots has already begun; What machines do better than any employee; What makes humans irreplaceable; Understanding robots so they understand us; Growing areas of application of the human-machine relationship; Towards ever closer partnerships; Conversation with Livio Zingarelli, Head of HR and Business Transformation at Philips - Italy, Greece and Israel)
The Employee Experience is the new Customer Experience
(Good customer experiences come from within organisations; An innovative model for the Employee Journey; From Employer Branding to Recruiting; Assessment of readiness for digital transformation; Conversation with Ruggiero Forni, Head of Operational Efficiency & FM, Assicurazioni Generali; The attractive value of the Digital Workplace; From the Digital Workplace to the Phygital Enterprise; Conversation with Roberto Battaglia, Head of HR Corporate & Investment Banking in Intesa Sanpaolo)
The organisation as a living organism
(Formal structures and networks; Dual Operating System challenges; Re-thinking ROI accountability; Operationalising the Dual Operating System; The SWOOP Analytics support for the Dual Operating System; SWOOP multiple stakeholder views; SWOOP as a platform for change; Why Microsoft has maintained the ability to evolve in the past 15 years; Conversation with Pietro Gaddi, Human Resources and Organization Department, ENI)
Learning development: either you train or you're done
(The need for continuous learning; Importance of co-design; Google's best practice: building on trust (Let the Inmates Run the Asylum); Treating and differentiating Employee Journeys; The Barilla Case: conversation with Giangaddo Prati, Group Chief Financial Officer and Chief Information Officer at Barilla; Employee Advocacy: When employees become the best brand storytellers; Conversation with Emilia Rio, HR Director, Change Management Organisation A2A)
Quality of life, quality of work
(Benefits of the collaborative approach; Physical spaces that make life easier; The value of culture; Alerts and predictive functions; Employee wellbeing as a condition for business success; Conversation with Alberto Federici, Corporate Communication Director & Media Relations, Unipol and with Alessandra Cappello, Head of Internal Communication, Unipol)
Work and happiness
Conclusion
Ivan Ortenzi, Epilogue. Let's get used to a hybrid world
Luca Solari,
Afterword
Bibliography
The Author.



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